Throwing money at marketing doesn't get results. Knowing what you're doing does.
We live in a digital world based on trust. Every time Google sends you to a website, you trust that you will end up in the right place, not redirected to a harmful website.
In a nutshell, that’s why throwing money at marketing is like putting on a chocolate feast for dogs: it might look great at first, but nobody wins and a lot of people get mad.
Giant search engines like Google, Amazon and Facebook know that, which is why they reward businesses making the right decisions (we call it ‘white hat’ marketing) over ones that use a large budget to deceive people (black hat marketing).
The trick is knowing what those ‘right decisions’ are; that’s where we come in.
A frugal mindset, knowledge and experience, gets you a marketing portfolio focused on reaching your market, not sucking up your precious budget.
How many times a day do you 'Google that'?
From school children to grandparents, we all spend time online learning new things, even if it's just "What did the Kardashians wear to The Met Gala?"
Get a piece of that action by considering what your target market want to know - and providing the answers online.
Blogs, tweets and guest articles are just a few ways to share your knowledge and gain the trust of your target market.
The once 'free and easy' way to reach new people has become a minefield of overpriced ad companies and two minute trends.
Find the platforms your customers love and focus on that, rather than spreading yourself thin trying to cover the 15+ social media sites that cater to many audiences.
It means you might find yourself with an image blog on Tumblr when you expected to be posting on Facebook, or building a community on Reddit instead of spamming Instagram. The idea is to find your tribe and gain their trust by providing meaningful, interesting and thought-provoking content.
Search engines have become the shopping mall of the world in 2020, as social distancing encourages us to shop - and window shop - from home.
Luckily for businesses there are many free and wonderful tools out there to help stand out from the competition, if only they knew about it!
Get ahead of the digital learning curve that over 80% (yes over 80%) of businesses worldwide are struggling with. Stand out in the search and be the first place your target market go to time and again.
Are these must-have's in your web arsenal? Or are they as rare as toilet paper during a COVID19 outbreak?